Featuring your pet in your video is a wonderful way to connect with your stakeholders. It’s the principle of tearing down the walls to your life, to your business, and letting people in a little bit. We call that TDTW. So tear down the walls a little bit. If you have a pet, feature it. It can be a dog, a cat, a bird, a lizard, a snake, even fish. You want people to know what gives you enjoyment about having the pet, show that pet the love.