Tag Archives: Apology

“Sorry” Is Not Just A Game

During the presidential campaign of 2004, when I was being called upon my the press to comment on the candidates’ communication styles, I was asked by Lester Holt on his MSNBC program for one suggestion for each candidate. I said that Kerry should tell more stories because when he did that, it made him come alive, which he certainly needed to do more often. For Bush, I suggested that he find a mistake he would be willing to own up to and apologize for it. Continue reading “Sorry” Is Not Just A Game