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Video has been utilized more and more for communications that just a few years ago we could only imagine taking place face-to-face. Whether you are with a large enterprise or have your own shop, learning how to present on video is a critical next step as you strive to advance your career and/or close business in the current communication and presentation environment.

(I know, I know… just when you thought you had face-to-face down!)

While there are many similarities to in-person presentations, there are significant differences. Being aware of and practicing them will assure you’re always ready to deliver your expertise confidently and persuasively.

Here are a few of the differences and the solutions around how to present on video:

• Problem: Video is inanimate. It doesn’t give you any visual feedback like smiling back at you or laughing at your jokes.
• Solution: Pretend the camera is a close friend or loved one. If this seems impossible, try taping a photo of that friend next to the lens and talk to it.

• Problem: I don’t know where to look.
• Solution: You look into the camera lens. On a webcam it’s usually a little green dot of light. Try to keep in mind that is where your audience is not above, below, or to the side. Even if there are others on camera, too, looking at them instead of the lens will impede your ability to connect.

• Problem: The video shows my ceiling (or floor).
• Solution: When you’re using a laptop with a webcam, it should be positioned to face you straight on. You may need to prop up your video on some books or boxes and adjust the level of your chair so that the lens is about eye-level. There are laptop stands, too. Adjust the screen (and lens) so you no longer see the ceiling or floor.

• Problem: My energy level drops.
• Solution: Keep your facial and vocal energy high. Also lean a little bit forward. Everything else can (sort of) relax.

• Problem: I don’t know what to wear.
• Solution: Solid colors are best and they should stand out against your background. Plaids and prints can become distorted.

• Problem: I hate the way I look on video.
• Solution: Everyone does, even my Oscar-winning clients! This is because we aren’t accustomed to seeing everything reversed. You have to train your eye. The more you watch yourself, the easier it will become.

I promise that by following these steps and practicing you will not only be recognized for your video presence, but your skill with the video technology.