One of the best ways to break the ice before a big event is to do a video shootout to event attendees and organizers and hosts. If you’re a speaker, it’s a fantastic way to invite people to attend your session (i.e., get butts in seats!). If you’re not speaking, then it’s a fantastic way to make friends and influence people before you get there. It’s also a terrific way to help promote the event. The hosts and organizers will love you for it. Shoot your videos and practice being on camera, which is always a winner.