It's an old advertising/marketing adage: If everyone zigs, you zag.
What this means is you have to stand out, do the unexpected, un-follow the herd. We have a prime illustration of how successful this strategy can be in Donald Trump. He has been so successful, in fact, he could become the next POTUS, a terrifying thought.
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So you'd think after 25 years in the public eye, after running for president – not once, but twice – on a scale of 1-10, Hillary Clinton would be a 10! At least an 8 or a 9. Instead, she's somewhere around a 6, give or take. And that won't be enough to win this thing. So what's going wrong? Well, a few things
Ruth's Truth: It's no longer enough to be good at your job. Lots of people are good. The competition is fierce and the market increasingly crowded with good workers. Today, if you want to advance, you have to be great. Albert Einstein great. Oscar and Pulitzer winning great. Super Bowl and Stanley Cup great. Aretha Franklin great. You get the picture.
What you may not get is what's necessary to achieve greatness.