Has America Gone Off Brand?
America has gone off brand. One of the things I pay attention to with clients is whether the way they communicate and present themselves is consistent with their brand. Do these things match? Because if they don't people will become very confused.
The best way I can describe it is to tell you a quick story about my own experience of being off-brand.
03 February 2017 |
Time to end our love affair with charisma
It may be time to end our love affair with charisma. Charisma has a place in our communication, but it is not a reliable indicator of deep expertise and knowledge. My opinion is we have become too dependent on it and this is something I teach! With such an increase in importance, something importance has been lost. We need to get that back and put charisma in its proper place
02 December 2016 |