If the campaign ads and stump speeches of the present election cycle teach us anything about communication, they teach us this: When you’re trying to persuade people to take action, identify a simple, powerful message and return to it as many times, and as emotionally, as you possibly can. Continue reading The Persuasion Formula: Take A Lesson From The Pols
Tag Archives: Preparation
Lessons From Adam Lambert
Gosh, I wish I’d seen Adam Lambert’s performance at the American Music Awards. Instead, I woke up to an uproar — faces in crotches, girls on leashes, big, fat, same-sex kisses! Oh my. Continue reading Lessons From Adam Lambert
Obama’s Inauguration: An Archetype of Leadership Communication
I am so excited to see Barack Obama’s inaugural speech that I can hardly think of anything else. I am not head-over-heels in love with the guy, either. I think of him as just another politician much like all the others, but with a rare gift — the gift of oratory. Continue reading Obama’s Inauguration: An Archetype of Leadership Communication