A very good business friend of mine faced something ugly. She had been asked to speak at an event that had rated her their #1 speaker the previous year. As they know she is busy, they tempted her with an offer to double her speaking fee. Naturally, she said “Yes!”
Tag Archives: Making an Impression
Holiday Greetings Game Change
How about instead of sending paper greeting cards or those awful emailed “cards,” you choose 10-20 of your best clients and send a personal video greeting?
The Persuasion Formula: Take A Lesson From The Pols
If the campaign ads and stump speeches of the present election cycle teach us anything about communication, they teach us this: When you’re trying to persuade people to take action, identify a simple, powerful message and return to it as many times, and as emotionally, as you possibly can. Continue reading The Persuasion Formula: Take A Lesson From The Pols