Have you been watching the Democratic candidates for president? If it’s too soon for you to tune in, I get it. Kind of like that Christmas window a D.C. friend of mine spotted in September! It feels awfully early. But most have learned the power of the personal story.
I’ve been watching since it’s part of what I teach and get contacted by the media about. And, I admit, I’m always fascinated by how candidates tell their personal story. Telling one’s personal story is only one slice of the persuasion pie, but I’d say it is a major slice, a little bigger and a little more important than the other slices.
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