Jennifer Abernethy is the CEO of Socially Delivered, a well-known digital marketing firm based in Washington D.C. Jenn is a digital marketing futurist!
I was so glad she could join me to discuss what we all should be doing to stay visible on social media. She’s the author of The Complete Idiot’s Guide to Social Media Marketing.
Click below to watch.
© 2020 Ruth Sherman. All Rights Reserved.
It’s that time again – candidates announcing they’re running for president. Last time it was the GOP who put up massive numbers of candidates. This time it’s the Democrats. There have been a number of familiar names and a lot of newbies. Seems like someone new announces every day.
But no one – no one – has received the kind of attention Pete Buttigieg has. And here’s why…
He’s a very skillful speaker and communicator. Sure, he’s smart, having checked many of the “right” boxes on his way to running for president. But his political and business experience resumé, things that would help qualify him for this very hard and demanding job, are, let’s be honest, limited to non-existent.
So why has his ascent been so metoric? Because human beings have evolved to follow leaders who inspire them and make them feel safe. It makes sense from an evolutionary POV. When the group is at risk – and early humans always were from predators, weather, and other humans – you have to immediately know whom to follow to save your life. This is what communicating skillfully is all about.
Buttigieg recognized that if he were going to have a chance to compete with much more experienced and known contenders, he’d have to do it the Obama way…
These are just a very few things around communicating skillfully he does that anyone could do. It has helped him leapfrog over his equally qualified peers and, more stunningly, over his more qualified peers. You don’t think that’s fair? It is totally fair. Moreover, it’s life!
Look, Mayor Pete could be gone tomorrow. But I guarantee you even if he doesn’t ultimately become the candidate, he’s set himself up for all manner of big advances. What we’re seeing now could be just the beginning.
Communicating skillfully on every platform is the greatest marketing and personal branding tool no one wants to use. I always tell this to my clients and audiences. If you still need proof, look no further than Mayor Pete.
(Also, if you are confused about how to pronounce his name, try “Buddha Judge.” Trust me, it works.)
Sooner or later, you’re going to have to get up and speak in front of an audience. Companies are now sending junior executives to speak at conferences to educate customers and prospects and help spread the brand’s message.
Unfortunately, speaking remains at or near the bottom of the list of priorities for most people even though ultimately it becomes a job requirement. Equally unfortunately, training budgets have been cut in recent years leaving those junior executives – and everyone else – to fend for themselves.
So today, I want to share 5 tips about how you can start strong with public speaking and grow your skills so when opportunity calls, you’re ready.