Speech Writing & Message Development
RSA’s speech writing and message development programs are offered on a project basis. Ruth Sherman and her expert team of writers and message mavens write for the ear, not the eye, so it all sounds motivational, inspirational, aspirational, and – most importantly – conversational.
Speech Writing
Our speech writing service was developed with CEOs, business, and political leaders in mind and focuses on strategic writing required for formal public speaking.
Ruth Sherman and her team of talented speech writers will collaborate closely with the client and his/her support staff, beginning with learning as much as possible about the client both professionally and personally. The next step is to set goals for the speech or presentation and develop themes. We then determine which themes are most compelling and present them to the client. The final step is writing/scripting the speech, or, for those who prefer working from notes, an outline. Revisions are made as necessary.
One area that sets RSA apart is our focus on a speech’s “rhythm.” We believe speech writing is an art and that a speech should contain a pattern of characteristics that makes it come alive, including stories, metaphors and appropriate humor. (See our Storytelling Program.)
We will gladly review, edit or revise existing speeches.
Examples of formal public speaking where speech writing may be required:
- Keynotes
- Road shows/Investor presentations
- Major sales presentations and sales meetings
- Board presentations
- Shareholders’ meetings
- Employee communications
- CEO letters
- Video scripts
- Webcasts
- Political campaigns
Writing the speech is only half the battle. Take advantage of Ruth Sherman’s Public Speaking Coaching & Training Services. Details are on our Senior Executive Leadership Communications Consulting, Training & Coaching page.
Message Development
Words are powerful. Crafting the messages that will draw in listeners, customers and clients is part art and part science. This type of message development means focusing on aspirational language, combining words that truly excite and inspire. Some of the best examples of aspirational message development come from Presidential campaigns. Think of Ronald Reagan’s “It’s morning in America,” or Bill Clinton’s “It’s the economy, stupid,” or Barack Obama’s “Hope and Change.”
Ruth Sherman is an expert in message development, believing the language of persuasion should make us feel and help move us toward a decision. The good news is that words are available to everyone and so are the mechanisms to construct messages that motivate. Whether it’s a new slogan, tag line, or language to be integrated into everyday communication that’s needed, Ruth will help select the words and phrases that resonate and stand the test of time, including:
- Creating a narrative around a product or service.
- Choosing the right, aspirational language that will help people “connect the dots.”
- Framing the message (with the competition in mind)
- Determine appropriate timetable for repetition.
- Developing stories, anecdotes and metaphors that illustrate your points.
- Making the emotional connection.
