A one-on-one interview with the author of “The Complete Idiot’s Guide to Social Media Marketing,” Jennifer Abernethy.

As a celebrity media trainer, I have to watch the Academy Awards. Sometimes my clients are winners and have to deliver acceptance speeches or speak to the press about how they feel about not winning, areas I have coached them on. I also like to observe acceptance speeches, whether I worked with the winners or not, and use them as examples about what works and what doesn’t in presentation and public speaking.