Communications Store

Get Them To See It Your Way, Right Away (McGraw-Hill)

(256 pages)

A Library Journal “Best Business Book”

A proven approach to selling yourself and your ideas when and where they matter most.

  • Do you avoid going to networking events because you won’t know anyone who will be there?
  • Do you get tongue-tied when speaking to powerful people?
  • Have you ever had someone shut you down when you knew you had a great idea?
  • Are you convinced that some people are born with charisma – and you’re not one of them?

SOLD OUT!  This book will soon be available again in an updated release! Please check back….

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“Celebrity Speaking Secrets” With Ruth Sherman

(Teleclass)

Learn How Celebrities Prepare to be at Their Public Best!

In this teleclass, Ruth will share what her Oscar-winning celebrity clients do to present themselves when they’re in the spotlight. She has worked extensively with celebrities both in New York and in her new Los Angeles location, and it’s not as easy for them to be themselves as you might think. Ruth says if they can do it, so can you!

FREE When You Register for Ruth’s March 15 Teleseminar.

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“Why Great Design Makes Sense AND Money” with Brad Olsen-Ecker

(Audio .mp3 download)

Thinking about a redesign of your site, logo or brand? Then this discussion is for you!

Your graphic image represents you when you aren’t there. Learn from Ruth’s special guest, Brad Olsen-Ecker, Creative Director at olsenecker.com and a true expert with decades of experience in graphic image, design and advertising, who will tell you why design is more important now than ever before, how to graphically represent yourself and your business on a budget, and what you need to know so your brand image is consistent with who you are and what you’re selling.

FREE When You Register for Ruth’s March 16 Interview with Brad.

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“Secrets of Social Media Marketing” with Jennifer Abernethy

(Teleclass)

If you’re not using Social Media to market, it’s time. Listen in and get started.

Jenn, CEO of The Sales Lounge and Author of the forthcoming, “The Complete Idiot’s Guide to Social Media Marketing”, is a former million-dollar per year sales pro and a Social Media Marketing genius. During her conversation with Ruth, you’ll learn how to leverage the new, new media to boost your biz in record time.

FREE When You Register for Ruth’s March 17 Teleseminar with Jennifer.

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“Powerful, Professional Presentations: A Quick Guide to Polishing Your Pitch” by Ruth Sherman

(Ebook, 38 pages)

Tools and techniques to enhance your presentations and provide maximum impact.

Written especially for the launch of her website, Ruth shares tools and techniques from her nearly 20 year career to help you ramp up your public speaking and presentation skills so you can get the success you’ve always dreamed of.

FREE When You Register for Ruth’s March 18 e-book download.

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“Ask Ruth!” with Ruth Sherman

(Teleclass)

What questions do you have about speaking and communicating? Ruth has the answers in this Q&A session!

Join Ruth as she takes your questions LIVE, to cap off the week’s celebration of the launch of her new website. if Ruth knows the answer, you’ll know the answer. If she doesn’t know, she’ll tell you where to get it. (This is the Grande Finale of Launch Week, so she pulls all the stops out.)

FREE When You Register for Ruth’s March 19 teleseminar.

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Media Mastery: Control the Media Before They Control You!

(Ebook, 51 pages)

Do you cringe at the thought of being asked tough questions by reporters? Do you find yourself perspiring and getting tongue-tied under rapid-fire questioning? You are not alone. Whether dealing with a corporate crisis or simply promoting a new product or service, being able to work effectively with the media is a critical skill for leaders and communications pros alike. In this information-packed guide, “Media Trainer to the Stars,” Ruth Sherman, shares the secrets of dealing successfully with the press and highlights the skills that will help you make the most of your media contact.

Learn the same secrets for success that Ruth teaches her Oscar-winning clients!

Order today at the low price of $39.95

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Strategies for Oral Presentation

(Ebook, 74 pages)

During her first career as a professional actress, singer and announcer in New York City, Ruth Sherman’s voice was heard all over the world for clients as varied as Coca-Cola, Ford, Clairol and MacDonalds. Today, as a top CEO communication coach, Ruth Sherman brings you all her expertise and insights developed over the past 18 years. Renowned for her ability to transform even the most introverted speaker into a master of the podium, in Strategies for Oral Presentation Ruth helps you to craft and present your presentations with confidence and an air of authority.

Becoming a great speaker is within your grasp and Ruth will show you how!

Strategies for Oral Presentation – Only $49.95!

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Presidential Communication Teleseminar – October ’08

(Audio .mp3 download)

Ever wonder how some politicians win, especially at the presidential level? Is charisma really as mysterious as people think? What’s more important, policy or presentation? Are there lessons we can use in our professional lives?

Leading political communications authority Ruth Sherman analyzespresidential communication by dividing it into several, distinct segments including messages, slogans, communication discipline, presentation, interpersonal skills and even spouses!

In this 1-hour audio mp3 download, the first of a 2-part teleseminar series done BEFORE the November 2008 election, Ruth provides evidence that charisma is not inborn, but learned and that anyone can build the personal appeal necessary to successfully pitch his or her business or idea.

Buy the audio recording NOW for the low price of $9.95!

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Presidential Communication Teleseminar – November ’08

(Audio .mp3 download)

The last presidential campaign was the longest in history and there was an unbelievable amount of information communicated. Leading political communications authority, Ruth Sherman, takes you on a journey of discovery that explores and analyzes the skills necessary to win at the highest-stakes game of persuasion.

In this 1-hour MP3 download, the second of a 2-part teleseminar series done AFTER the November 2008 election, Ruth dissects the candidates’ approach and exposes their persuasion secrets. She’ll also show you how you, too, can use these exact secrets to become a master influencer.

Buy the audio recording NOW for the low price of $9.95!

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Get Them to See It Your Way, Right Away: Influencing and Persuading in Challenging Times

(Webinar)

During her Do you ever wonder why certain businesses manage to do well even during tough economic times? While the way the business is run is critical, an often overlooked, but VITAL element is their leaders’ ability to influence and persuade — their workforce, management team, board, clients, prospects and the public, too. These successful and dynamic individuals know there are concrete techniques they can utilize to attract attention to their businesses and influence perceptions.

So I am thrilled that Joe Santana (bio below), Chairman of UltraMotor and former President and CEO of Timex, was able to join me LIVE on June 24th, 2009 for Get Them to See It Your Way, Right Away: Influencing and Persuading in Challenging Times. Joe is a master of branding, positioning, and supply chain operations, among many, many other areas of expertise as well as a talented influencer and thought leader. He knows first-hand just what it takes to manage and motivate a global workforce despite tough challenges while simultaneously increasing revenues.

During the webinar I shared the persuasion and influencing secrets of successful leaders, and Joe added his unique perspective from the international CEO’s vantage point and illustrated how today’s challenges are unique and, as a result, require a unique approach to attract and hold attention. Together, Joe and I lead a dynamic and information-packed discussion that focused on the skills and techniques necessary to win over the people in your sphere.

Some of the areas covered…

  • Inspiring and engaging various constituencies — absolutely critical in a tough market
  • Message strategy: It’s not what you say – it’s what audiences hear
  • Why he-or she-who communicates best, wins

This webinar is guaranteed to spark some new thinking about how you approach your business!

- Only $29.95!

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Special Offer: Strategies for Oral Presentation AND Media Mastery

(Ebooks)

Whether delivering an important speech or presentation or answering questions on the 6 o’clock News, the harsh glare of the spotlight can be intimidating, even for the most experienced executive, public figure or speaker. If you are an individual that will find yourself in all types of speaking situations (and let’s face it, who isn’t these days?), then you should have both of these e-books on hand so that you can be in command of your business meetings, Q&A or panel sessions, press conferences, keynotes, road shows and other high-stakes communication environments.

Order both Strategies for Oral Presentation AND Media Mastery and receive them at the special package price of $79.95!

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Special Offer: Buy BOTH Presidential Communication Teleseminars and Get 50% OFF the Second One!

The ’08 Presidential election may be over, but given its historic nature, there will continue to be much analysis of the candidates’ winning and losing efforts. You can now hear Ruth as she leads discussions, both before and after the election, on Obama’s and McCain’s communication styles – what worked, what didn’t, and how things could have been done even better by both candidates to win over more people.

There are lessons in communication, strategic language, speaking and media for everyone.

Although each recording stands on its own, Ruth so passionately believes in the powerful nature of the information, she’s offering a BIG discount if you order BOTH … A WHOPPING 50% savings on the second .mp3 download for a total of ONLY $15.95!

RUTH’S PROMISE: You’ll get two hours of information that will change the way you think about communication – and political communication – forever.

Order both Presidential Teleseminars TODAY and receive:

  1. Pennsylvania Avenue to Main Street: He- or She- Who Communicates Best, Wins
  2. Winning the Presidency: Persuasion Secrets of Successful Candidates

BUY BOTH for the extra-special price of $14.95!

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Special Offer: Ruth’s Communication Package

If Ruth’s top clients are so super-serious about sharpening up their communication skills, they have many of Ruth’s products. If you’re serious, too, about communication, presentation and media skills and want to do it like the pros, Ruth recommends purchasing THESE FIVE products: Get Them To See It Your Way, Right Away, Strategies for Oral Presentation AND Media Master e-books and BOTH Presidential Communications audio downloads.

In fact, because she believes so passionately in the transformational power of the information in the Communcations Package, Ruth offers the entire package to you for ONLY $89.95, an over 25% savings over purchasing them separately!

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