Media Coaching & Training for Celebrities
From her base in the New York Metro area, and now in Los Angeles, Ruth Sherman has worked with some of the biggest studios, stars, directors and screenwriters in the industry including Oscar-winners and a winner of the Pulitzer Prize. Ruth’s approach to media training and coaching celebrities is collaborative, consultative and comprehensive.
Celebrity Media Consulting, Coaching & Training
Whether a celebrity must appear on The Today Show or The Late Show for film/TV promotion, walk the red carpet, prepare for awards events, film EPKs, even promote business ventures – any time there is a public appearance or need to promote (print, online or broadcast) – Ruth can help. Using her trademark TLC (tender loving criticism), Ruth makes media coaching interesting, productive and fun as she counsels and trains celebrity clients to be at their best in the public eye.
Ruth has worked with international stars who are not fluent in English, with celebrities who are fiercely and correctly protective of their personal lives, and with young celebrities whose experience is limited.
Following are a few samples of Ruth’s media training and coaching work…
- Prepared notoriously shy film director for media appearances and interviews, including morning and late shows, and to appear at the Golden Globe and Academy Awards, including red carpet and post-award interviews.
- Prepared international star of highly controversial film by A-list director over the course of several months to deliver answers and converse in English, even though not fluent.
- Coached young celebrities in advance of media appearances and interviews, and helped them promote their unique and highly successful business over the course of 2+ years.
Ruth’s approach is flexible, but she has found the following processes and principles produce the best chance of success:
- Research: Screening the film/TV show, reviewing existing press, EPKs and discussions with publicists, managers, agents and/or film publicity staff
- Collaboration: Close and ongoing contact with publicists and other stakeholders as above, who are also welcome during media coaching sessions.
- Message development: Determining the 2 or 3 main messages, and teaching media training techniques that enable clients to bridge and return to messages no matter the question being asked.
- Videocoaching: A vital tool that Ruth tries to persuade reluctant celebrities to utilize. If allowed, clients come away with a DVD of their work to study and use.
- Comprehensive summary: A detailed, written summary that lists potential questions, words and phrases to use in answers, reminders of techniques, and other information based on our work session. Media coaching clients find this especially helpful.
- Discretion: You will never see or hear Ruth drop a boldface name in public.
Entertainment business references are available upon request.
Are you a professional in need of Media Coaching and Training, but not a celebrity? We’d love to help you, too! Go to our Media Training page or call us.
New York Metro (HQ) +1 203-698-2512 Los Angeles: +1 323-617-5711
