GET THEM TO SEE IT
YOUR WAY, RIGHT AWAY

A proven approach to selling yourself and your ideas when and where they matter most.

• Do you avoid going to networking events because you won’t know anyone who will be there?
• Do you get tongue-tied when speaking to powerful people?
• Have you ever had someone shut you down when you knew you had a great idea?
• Are you convinced that some people are born with charisma – and you’re not one of them?

Then this book is for you.

All successful people excel at selling at least one important product: themselves. They know that every personal contact they make is an opportunity to inspire, motivate, persuade, and advance business and personal interests. The challenge is to make a good impression quickly and grow it into something that will endure. This no-nonsense guide to communication mastery offers proven methods for marketing yourself and your ideas skillfully and successfully, whether you’re talking to your CEO or your PTA

In Get Them to See it Your Way, Right Away, top communication consultant Ruth Sherman provides a systematic, step-by-step approach to techniques and behaviors that will help you cultivate the communication skills you need to get the results you want in any setting. Combining stories from the front with tips, tools and worksheets developed over 15 years of working with some of the most prestigious organizations in the world, Sherman shows you how to:

• Organize thoughts quickly and concisely and deliver them with impact
• Generate a great, lasting impression using common-sense (but rarely used) techniques
• Develop personal appeal that makes people want to listen to what you have to say
• Identify which question to ask when there's only time for one
• Recognize when to back off, retool, and live to pitch another day

Ruth Sherman (Greenwich, CT) is an internationally respected authority on speech and interpersonal communication and the president of Ruth Sherman Associates, LLC, an executive consulting and training firm. She can be reached at 203-698-2512 or ruth@ruthsherman.com.