the blog

Has America Gone Off Brand?

America has gone off brand. One of the things I pay attention to with clients is whether the way they communicate and present themselves is consistent with their brand. Do these things match? Because if they don't people will become very confused. The best way I can describe it is to tell you a quick story about my own experience of being off-brand.

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03 February 2017 | 8 Comments

Tags: Brand , celebrity media training , Crisis Communication , Executive Speech Coach , Media Training , public speaking training , Ruth Sherman

Crisis Communication - Are You Ready?

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06 January 2017 | 0 Comments

Tags: celebrity media training , chipotle , Crisis Communication , Executive Speech Coach , Media Training , Nate Parker , public speaking training , Ruth Sherman , Volkswagen

Time to end our love affair with charisma

It may be time to end our love affair with charisma. Charisma has a place in our communication, but it is not a reliable indicator of deep expertise and knowledge. My opinion is we have become too dependent on it and this is something I teach! With such an increase in importance, something importance has been lost. We need to get that back and put charisma in its proper place

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02 December 2016 | 0 Comments

Tags: Charisma , confident public speaking , critical communication skills , Executive Speech Coach , executive speech training , Leadership , Making an Impression , Presentation skills coaching , public speaking training

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