I have been struck by the branding effort by Washington Mutual to reduce its name to WaMu. Washington Mutual is the monster financial institution and retail bank. Continue reading What’s The Matter With WaMu?
Month: August 2007
Netflix’s New Idea: A Customer Service Call-Center
Netflix, the mail-order film rental giant, has set up a customer service call-center. Continue reading Netflix’s New Idea: A Customer Service Call-Center
Strategies for Successful Presentations
Did you know that human beings fear speaking in public more than death? Hard to believe, but true! During the years I have been observing and educating speakers, I have come to a few conclusions about this perplexing issue.